10 Reasons to Create Promotional Videos for Your Business
Do you have promotional video content for your business?
Promotional video content is transforming the digital marketing landscape. Let's journey through the benefits of video marketing, punctuated by captivating statistics that underscore its impact.
1. Customer Retention Improves
Videos simplify complex topics. For businesses offering intricate products or services, promotional videos can enhance customer understanding and retention. According to Forbes, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
2. Mobile Marketing Thrives
Video consumption is increasing with the rise of mobile device usage. Videos, being easily consumable on mobile devices, offer an opportunity to engage your audience at their convenience.
3. Trust and Credibility Grow
Promotional video content can establish and reinforce your brand's credibility. Videos allow you to demonstrate the authenticity of your products and affirm their value to customers.
4. Audience Attention is Captured and Held
Videos can effectively hold a viewer's attention amidst the information overload on digital platforms. A compelling video can stop casual scrollers in their tracks and engage them.
5. Versatility Shines
Video content isn't confined to a single format. Explainer videos, testimonials, product demos, behind-the-scenes clips – the possibilities to connect with your audience are numerous.
6. ROI is Measurable
With video analytics, you can gauge the success of your video content. Metrics such as view count, shares, comments, and likes offer valuable insights into audience behavior and preferences.
7. Communication is Streamlined
Video content simplifies the communication process. By presenting information visually and audibly, videos can deliver your message more effectively and quickly than written content. This streamlined communication can lead to improved audience understanding and a better user experience.
8. Audience Engagement Soars
Videos provide an interactive experience for viewers. This interactivity can lead to higher engagement rates, with users more likely to share, comment, and interact with video content. In fact, according to a study by Brightcove, social video generates 1200% more shares than text and image content combined.
9. Product Value is Highlighted
Videos can demonstrate your product in action, offering a real-world view that text and images often fail to capture. This live demonstration of your product’s value can help sway purchasing decisions and boost your sales.
10. Personal Connection Strengthens
Promotional videos offer a unique opportunity to put a human face to your brand. Whether it's featuring your team members or your satisfied customers, videos can build a personal connection with your audience, which can foster loyalty and trust.
And so that we can over-deliver, here are three bonus reasons!
11. SEO Benefits Tremendously
Search engines have a well-documented affinity for videos. By featuring video content on your website, you can significantly increase your visibility on search engine results. Consider this: Websites with video content are 50 times more likely to drive organic search results compared to text (Forrester).
12. Conversion Rates Rise
Video content does more than accumulate views—it encourages action. Engaging and persuasive video content can lead to an increase in conversion rates. In fact, landing pages with videos can increase conversions by up to 80%, according to Unbounce.
13. Social Media Impact Expands
Video content reigns supreme on social media platforms. By incorporating promotional video content into your social media strategy, you can amplify your reach and drive increased traffic to your website.
14. Brand Recognition Flourishes
Your brand can form a memorable bond with your audience through video content. An engaging video enhances brand recognition by conveying your story, vision, and values effectively.
Recognizing the potential of promotional video content is the first step. However, creating impactful promotional videos requires expertise and resources.
Freedthinking provides professional promotional video creation services. Our skilled team collaborates with you to create engaging, high-quality promotional videos that resonate with your audience and drive results.
Promotional video content can redefine your marketing strategy, boost engagement, and unlock new growth opportunities for your business. The time to harness the power of promotional videos is now!
Is your business ready to embark on a transformative video marketing journey? Get in touch today, and let’s begin together.