Has Twitter/X had a big fail with its rebrand?
rom the iconic blue bird to a logo featuring the letter X has set the internet abuzz. While some marketing experts have criticized the move, others see a visionary plan to create an all-inclusive app similar to China's WeChat. In this article, we explore the lessons businesses can take from Twitter's rebranding, the importance of brand equity, the impact of name choice, and the significance of customer feedback. Whether it's a big fail or a bold step into the future, the Twitter rebrand offers valuable insights for those looking to innovate and pursue big visions in their business. Get in touch with us at Freedthinking.com to explore creative risks and stay ahead in the digital branding game. #TwitterRebrand #ElonMusk #BusinessVision #DigitalBranding
Tell your story to get new customers
Tell your story to get new customers: How authenticity, vulnerability and honesty can resonate with potential customers, and win you new business
In today’s crowded business landscape, it can be challenging to stand out and attract new customers. One strategy that can set you apart and build a loyal customer base is to tell your story. By being authentic, vulnerable, and honest, you can create a connection with potential customers and win them over with your unique brand narrative. In this blog, we’ll explore how telling your story can help you get new customers and grow your business.