Leveraging the Power of Video Marketing in Today's Digital Landscape

Over the past decade, the internet has seen a seismic shift in content consumption. Where once text-based content held sway, visual content - particularly video - now dominates the digital landscape. As a business seeking to effectively engage audiences and relay your brand narrative, video marketing is no longer an optional add-on, but an essential component of your marketing strategy.

Let's dive deeper into understanding why video marketing has emerged as a powerhouse in today's digital marketing scenario, and how you, as a Los Angeles-based business, can leverage its potency.

Video is King of Engagement

It's no secret that video content is highly engaging. One needs to look no further than the meteoric rise of platforms like TikTok or the continued popularity of YouTube to understand that video has a unique ability to capture and hold viewer attention. In a world of dwindling attention spans and information overload, this is a golden trait.

According to a recent report from HubSpot, 54% of consumers expressed a desire to see more video content from brands or businesses they support. This statistic emphasizes that audiences today don't just passively consume video content, they actively seek it out.

SEO Loves Video

But the power of video marketing extends far beyond engagement. Search engines are smitten with it too. Google, for instance, loves video content. Why? Videos increase the time spent by visitors on your site, signaling to search engines that your site has content worth sticking around for. As a result, websites with video content are 53 times more likely to rank first on Google.

Harnessing the Power of Video Marketing with Freedthinking

At Freedthinking, we recognize and tap into the potency of video marketing to catapult your business into the limelight. We specialize in strategizing and implementing video advertising campaigns that yield high conversion rates and significant ROI. From Facebook to YouTube to Google - we leverage the power of these platforms to ensure that your video ads don't just get more eyeballs but attract the right ones.

The brilliance of these platforms lies in their ability to get granular with targeting. You can specify the exact details of your intended audience, from where they live to their income levels, interests, peak login times, and even the devices they use to go online. This kind of precision in targeting ensures that your video content is seen by those most likely to engage with it and convert.

Lights, camera, traction!

Video marketing, with its unrivaled ability to inform, engage, and inspire, is one of the most powerful tools in the marketer's toolbox today. If you're a Los Angeles-based business yet to embrace video, you're missing out on a vast potential for growth and engagement.

Let Freedthinking help you unleash the power of video marketing. Together, we can weave your brand story into captivating video content that resonates with your audience, improves your search engine ranking, and ultimately drives business growth.

Get in touch to find out more!