Calculating your ROI depends upon your goals, and we encourage clients you to identify your goals at the beginning of the process. Are you trying to raise awareness of your product or service? Are you looking to get more social media engagement? Is your focus on improving your online image, presentation or reputation? We want clients to feel very satisfied - and ideally thrilled - with results, so it’s important for us to know exactly what you are looking for with your marketing goals.

Our clients have ranged from multi-national tech firms like Apple, to start ups and personal trainers. The core principles of marketing are similar across different industries, and our client list has also included professional services (solicitors, accountants and medical facilities), along with social, community and education organisations. Please ask if you have specific questions and we’ll be happy to share more specific examples.

Freedthinking includes a core staff along with a team of freelancers depending upon the scope of the project. Typically there will be between 2 and 4 people per project, although sometimes it has included up to 14. We ensure that there is always one point of contact so that you have consistency and ease of communication throughout our time working together.

We have worked with a lot of different clients over the years, so it’s quite possible we have worked with your industry. Nevertheless, the principles of marketing and consulting are identical in the majority of industries, because it is effectively about human communication, and finding ways to tell stories that engage other people, whether it is to sell a product, educate about a service, grow a business or refining a strategy to reach people.

This depends on the service, and will be determined at one of the first meetings. Promotional videos are delivered within an agreed time frame, depending on how fast you need it. The same is true of websites and other design elements such as brochures, flyers, signage and so forth. Digital advertising can take 1 and 6 months to create results, depending on your budget and the types of results you want to achieve. Getting page or video views, raised awareness and click-throughs is typically faster, whilst achieving quality client leads can take longer.

If you are looking to grow your business, get seen and known by more potential buyers so that they can become your customers, we invite you to get in touch for a consultation where we can both determine if it might be a good fit. If you would like to ensure that your website, social media, video promotions and all marketing materials are up to date, then it’s essential to have your own marketing team.

We bring a unique skillset that has developed over the last 23 years. We began in the early 2000s writing scrips and providing drama-based learning for businesses, taking teams of actor-facilitators to help companies train and educate their people in a way that was energetic and engaging. Over the years we did lot of writing, filming, coaching, and eventually blended business and artistic skills to form Freedthinking. Other projects included writing and promoting books, television appearances across the USA, and presenting on BBC Radio in the UK. All of these skills and experiences have been rolled into the Freedthinking approach that gives you a unique approach to marketing and consulting.

If you’re happy with what you’re doing it and how you’re doing it, then we encourage you to continue! Our sweet spot is helping companies who are looking for help, whether it is to develop a marketing strategy, create more video promotional material, or manage their social media, websites and digital advertising. We look for clients who are hungry to grow and ready to invest more in their growth.

You might know the adage “don’t work in your business but work on your business”, in other words make sure you are growing your business rather than just being busy! We have a lot of experience with strategic consulting, helping people become more effective and helping them grow. If it feels like you are too busy but still dream of growing your organisation despite not having the time, then let’s set up a conversation and see how we can help.

This depends. There are many ways to market your business, and there is definitely no one-size-fits-all. It also depends on what you are comfortable with. But data marketing science shows that promotional video is by far the most effective way to reach people, and with almost every smartphone user being on social media, it is one of the best, fastest and cheapest ways to reach people. It is also a fun and effective way to continue engaging and growing your customer base or community.

It can take some time to establish the ROI on marketing, but it is also a hard question to answer because marketing is often separated from sales. For example, we might create a rockstar promotional video and integrate it with a fully optimized website, that pushes qualified leads to your email that you then share with your salesperson.

If there is a glitch in the chain (eg the salesperson doesn’t close the sale) then it doesn’t mean the marketing hasn’t been effective - it could be the best marketing in the world but you may not see the ROI you hope for. That is why we take the ‘Growth Marketing’ approach, which is a holistic way to see and analyse every step of the sales funnel, identify potential problems, and recommend or make the changes necessary to ensure that you maximise your chances of success.